What is Lewcreative?
A very good question, I'm glad you've asked. Well, the philosophy round here is that those things that fill you with joy and passion should one day become lucrative ventures for you. You could say it is the Love of Exciting Work or Learning about Every Way you can create. In theory it seems pretty straight forward, follow your compass and it should lead you the right places. In practice, it's hard work and a bit of a gamble, but one well worth the risk.
So, an answer to "What is Lewcreative?" will always be a very personal response, one that will change. If I was to give you an honest reply, it would tell of a colourful life filled with richness and surprise. Uniquely told, it would be an inspiring story of chance and reward... and yes, the Likelihood of Expressive Wordplay would be fairly probable.
What started with a question, "What will be lucrative for me?", became a "test" project, fueled by the answer: Lewcreative is the ability to express your unique voice effectively, and figuring out how to do that. I have never looked back and it has evolved into a dynamic creative studio and a full time career.
The Masterplan
The Essence:
To live abundantly through personal creative means.
The Vision:
To establish a community centre that supports the therapeutic creative process, guided by insight, sensual appreciation and the collaboration of networks of skilled and passionate individuals.
The Mission:
Invest in Language, Craft and Vision to fascilitate the succesful achievement of a rewarding life. The goal is to cultivate a rich ecosystem of creative talent, technological sophistication and innovation potential.
The Scope:
Lewcreative covers a collection of industries so that the connections can be made and fused into a cohesive understanding of the greater economy we all work within. Lewcreative.com is a test-bed for new media and technologies, and the application thereof.
Any complex structure has certain rules that govern its effective production. At Lewcreative, a great deal of time has been spent studying and analysing different industries and professions, so that the strengths of each can be translated and applied to the goal at hand.
( e.g. the principles of architecture + the aesthetics of fine art + the business models of successful companies => combined and applied to create highly effective print and web-based media and services.)
In the digital environment this is called Information Architecture. Lewcreative design aims to develop Rich Media Content and deliver that through organo-technical systems built upon solid basic frameworks.
Feel free to get in touch with any ideas you have.